Shared legal constraints
Most CMPs look alike because they must comply with the same legal constraints.
Visible banners, explicit choices, and service-level management have become standard.
Consent rate pressure
On top of that comes strong pressure to maximize acceptance rates.
Dark patterns and confusing wording are now common.
A different approach
On tarteaucitron, the average consent rate is around 53% across tens of thousands of sites.
This figure reflects a genuinely balanced choice.
Assuming a marginal position
This positioning makes tarteaucitron marginal, in line with what tarteaucitron will never do.
Compliance should never come at the expense of user understanding.
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