A very simple measurement
Measuring consent is not complex. Each acceptance increments one counter, each refusal another.
It is simple math.
An indicator, not a target
The resulting percentage is an indicator. It should not become a target to optimize at all costs.
An unusually high rate may signal questionable practices, as discussed in why all CMPs look the same.
Reconstructing overall figures
With a consent rate, overall volumes can be estimated. For example, 1,000 measured page views with 50% consent suggest roughly 2,000 actual views.
This is more than enough to steer a website without biasing consent.
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