Aggregated and anonymized data from 80k+ sites using tarteaucitron.
thetradedesk
requests / 30 days
46.09% consent
TheTradeDesk: advertising cookies and consent
TheTradeDesk is used for advertising, conversion measurement or campaign personalisation. These purposes may involve tracking technologies used to measure or associate visitor behaviour.
Advertising trackers generally require prior consent. Integrating TheTradeDesk with tarteaucitron makes it possible to control its activation according to the visitor’s choice.
Managing TheTradeDesk with tarteaucitron
When TheTradeDesk is integrated through tarteaucitron, its activation is managed according to the visitor's consent choice. The service can therefore be loaded only when the corresponding permission has been granted and the visitor can later change this choice through the consent interface.
Cookies and storage used by TheTradeDesk
No cookie name is currently declared in the tarteaucitron integration for TheTradeDesk. This does not necessarily mean that the service processes no data or uses no other browser storage mechanism.
Configuring TheTradeDesk
Add the following code to your website after initializing tarteaucitron. Replace the example values with those provided by TheTradeDesk.
<script>
tarteaucitron.user.thetradedeskAdvertiserId = 'ADVERTISER_ID';
(tarteaucitron.job = tarteaucitron.job || []).push('thetradedesk');
</script>Additional code
The following code can already be present on your website and should be kept where the service is used.
<script>tarteaucitron.user.thetradedeskUpixelId = 'UPIXEL_ID';</script>Code to remove
Default HTML code to remove from your website:
<script src="https://js.adsrvr.org/up_loader.1.1.0.js" type="text/javascript"></script>
<script type="text/javascript">
ttd_dom_ready( function() {
if (typeof TTDUniversalPixelApi === 'function') {
var universalPixelApi = new TTDUniversalPixelApi();
universalPixelApi.init("ADVERTISER_ID", ["UPIXEL_ID"], "https://insight.adsrvr.org/track/up");
}
});
</script>For a complete guide, read the documentation to install tarteaucitron.js.
Privacy information
For detailed information about the processing of data by TheTradeDesk, cookies and applicable retention periods, refer to the documentation or privacy policy published by the service provider:
TheTradeDesk privacy information
Frequently asked questions about TheTradeDesk
Does TheTradeDesk require consent?
When used for advertising or conversion measurement, TheTradeDesk generally requires prior consent when non-essential tracking technologies or advertising data are involved.
How does tarteaucitron block TheTradeDesk?
tarteaucitron controls the activation of TheTradeDesk according to the consent choice recorded for the visitor. The service code is triggered through tarteaucitron instead of being loaded independently from the consent manager.