Equativ consent management

Equativ: advertising cookies and consent

Equativ is used for advertising, conversion measurement or campaign personalisation. These purposes may involve tracking technologies used to measure or associate visitor behaviour.

Advertising trackers generally require prior consent. Integrating Equativ with tarteaucitron makes it possible to control its activation according to the visitor’s choice.

Managing Equativ with tarteaucitron

When Equativ is integrated through tarteaucitron, its activation is managed according to the visitor's consent choice. The service can therefore be loaded only when the corresponding permission has been granted and the visitor can later change this choice through the consent interface.

Cookies and storage used by Equativ

No cookie name is currently declared in the tarteaucitron integration for Equativ. This does not necessarily mean that the service processes no data or uses no other browser storage mechanism.

Configuring Equativ

Add the following code to your website after initializing tarteaucitron. Replace the example values with those provided by Equativ.

<script>
tarteaucitron.user.equativId = 'ID';
(tarteaucitron.job = tarteaucitron.job || []).push('equativ');
</script>

Code to remove

Default HTML code to remove from your website:

For a complete guide, read the documentation to install tarteaucitron.js.

Privacy information

For detailed information about the processing of data by Equativ, cookies and applicable retention periods, refer to the documentation or privacy policy published by the service provider:

Equativ privacy information

Frequently asked questions about Equativ

Does Equativ require consent?

When used for advertising or conversion measurement, Equativ generally requires prior consent when non-essential tracking technologies or advertising data are involved.

How does tarteaucitron block Equativ?

tarteaucitron controls the activation of Equativ according to the consent choice recorded for the visitor. The service code is triggered through tarteaucitron instead of being loaded independently from the consent manager.