Criteo OneTag: GDPR, cookies and installation

Advertising
Consent-controlled integration
Criteo OneTag
3 cookies listed ↗ Privacy policy
service criteoonetag
3.1M
requests / 30 days

44.32% consent


Criteo OneTag: advertising cookies and consent

Criteo OneTag is used for advertising, conversion measurement or campaign personalisation. These purposes may involve tracking technologies used to measure or associate visitor behaviour.

Advertising trackers generally require prior consent. Integrating Criteo OneTag with tarteaucitron makes it possible to control its activation according to the visitor’s choice.

Managing Criteo OneTag with tarteaucitron

When Criteo OneTag is integrated through tarteaucitron, its activation is managed according to the visitor's consent choice. The service can therefore be loaded only when the corresponding permission has been granted and the visitor can later change this choice through the consent interface.

Cookies and storage used by Criteo OneTag

The current tarteaucitron integration declares 3 cookies associated with Criteo OneTag:

  • uid
  • tk
  • uid3pd

This list corresponds to the cookies currently declared in the tarteaucitron service definition. The service provider may change its technical implementation over time.

Configuring Criteo OneTag

Add the following code to your website after initializing tarteaucitron. Replace the example values with those provided by Criteo OneTag.

<script>
tarteaucitron.user.criteoonetagAccount = account;
(tarteaucitron.job = tarteaucitron.job || []).push('criteoonetag');
</script>

Code to remove

Default HTML code to remove from your website:

<script type="text/javascript" src="//static.criteo.net/js/ld/ld.js" async="true"></script> <script type="text/javascript"> window.criteo_q = window.criteo_q || []; window.criteo_q.push( { event: "setAccount", account: account}, ); </script>

For a complete guide, read the documentation to install tarteaucitron.js.

Privacy information

For detailed information about the processing of data by Criteo OneTag, cookies and applicable retention periods, refer to the documentation or privacy policy published by the service provider:

Criteo OneTag privacy information

Frequently asked questions about Criteo OneTag

Does Criteo OneTag require consent?

When used for advertising or conversion measurement, Criteo OneTag generally requires prior consent when non-essential tracking technologies or advertising data are involved.

How does tarteaucitron block Criteo OneTag?

tarteaucitron controls the activation of Criteo OneTag according to the consent choice recorded for the visitor. The service code is triggered through tarteaucitron instead of being loaded independently from the consent manager.