MadMetrics: GDPR, cookies and installation

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Consent-controlled integration
MadMetrics
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service madmetrics
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MadMetrics: advertising cookies and consent

MadMetrics is used for advertising, conversion measurement or campaign personalisation. These purposes may involve tracking technologies used to measure or associate visitor behaviour.

Advertising trackers generally require prior consent. Integrating MadMetrics with tarteaucitron makes it possible to control its activation according to the visitor’s choice.

Managing MadMetrics with tarteaucitron

When MadMetrics is integrated through tarteaucitron, its activation is managed according to the visitor's consent choice. The service can therefore be loaded only when the corresponding permission has been granted and the visitor can later change this choice through the consent interface.

Cookies and storage used by MadMetrics

No cookie name is currently declared in the tarteaucitron integration for MadMetrics. This does not necessarily mean that the service processes no data or uses no other browser storage mechanism.

Configuring MadMetrics

Add the following code to your website after initializing tarteaucitron. Replace the example values with those provided by MadMetrics.

<script>
tarteaucitron.user.madmetricsHostname = 'hostname';
(tarteaucitron.job = tarteaucitron.job || []).push('madmetrics');
</script>

Additional code

The following code can already be present on your website and should be kept where the service is used.

<script>tarteaucitron.user.madmetricsClientId = clientId;tarteaucitron.user.madmetricsSiteId = siteId;tarteaucitron.user.madmetricsDirectId = directId;tarteaucitron.user.madmetricsReferalId = referalId;tarteaucitron.user.madmetricsLlmId = llmId;</script>

Code to remove

Default HTML code to remove from your website:

<script src=https://static.madmetrics.com/ktck_seo_acd_pv-min.js></script> <script> (function() { var clientId = clientId, siteId = siteId, directId = directId, referalId = referalId, llmId = llmId; _kTck = new KaTracker( clientId, siteId, directId, referalId, llmId ); _kTck.setBridge('https://hostname/k_redirect_md.php'); _kTck.track(); })(); </script>

For a complete guide, read the documentation to install tarteaucitron.js.

Privacy information

For detailed information about the processing of data by MadMetrics, cookies and applicable retention periods, refer to the documentation or privacy policy published by the service provider:

MadMetrics privacy information

Frequently asked questions about MadMetrics

Does MadMetrics require consent?

When used for advertising or conversion measurement, MadMetrics generally requires prior consent when non-essential tracking technologies or advertising data are involved.

How does tarteaucitron block MadMetrics?

tarteaucitron controls the activation of MadMetrics according to the consent choice recorded for the visitor. The service code is triggered through tarteaucitron instead of being loaded independently from the consent manager.