Adobe Analytics consent management

Adobe Analytics and GDPR: how to manage consent

Adobe Analytics is an audience measurement or analytics service. Depending on its configuration, its use may involve browser storage, tracking technologies or the transmission of data to a third-party provider.

When the configuration of Adobe Analytics requires consent, the service should only be activated after the visitor has made a choice. tarteaucitron can condition its loading on that decision.

Managing Adobe Analytics with tarteaucitron

When Adobe Analytics is integrated through tarteaucitron, its activation is managed according to the visitor's consent choice. The service can therefore be loaded only when the corresponding permission has been granted and the visitor can later change this choice through the consent interface.

Cookies and storage used by Adobe Analytics

The current tarteaucitron integration declares 5 cookies associated with Adobe Analytics:

• s_ecid
• s_cc
• s_sq
• s_vi
• s_fid

This list corresponds to the cookies currently declared in the tarteaucitron service definition. The service provider may change its technical implementation over time.

Configuring Adobe Analytics

Add the following code to your website after initializing tarteaucitron. Replace the example values with those provided by Adobe Analytics.

<script>
tarteaucitron.user.adobeanalyticskey = 'adobeanalyticskey';
(tarteaucitron.job = tarteaucitron.job || []).push('adobeanalytics');
</script>

Code to remove

Default HTML code to remove from your website:

For a complete guide, read the documentation to install tarteaucitron.js.

Privacy information

For detailed information about the processing of data by Adobe Analytics, cookies and applicable retention periods, refer to the documentation or privacy policy published by the service provider:

Adobe Analytics privacy information

Frequently asked questions about Adobe Analytics

Does Adobe Analytics require consent?

It depends on how Adobe Analytics is configured and which data is processed. Audience measurement tools using non-exempt tracking technologies generally need to be conditioned on the visitor’s consent.

How does tarteaucitron block Adobe Analytics?

tarteaucitron controls the activation of Adobe Analytics according to the consent choice recorded for the visitor. The service code is triggered through tarteaucitron instead of being loaded independently from the consent manager.