Google Consent Mode v2 (Personalized Advertising): GDPR, cookies and installation

Google service
Consent-controlled integration
Personalized Advertising
No cookie listed Privacy policy
service gcmadsuserdata
66.2M
requests / 30 days

42.08% consent


Personalized Advertising: cookies, GDPR and consent

Personalized Advertising is a service provided by Google. The data collected and tracking technologies used depend on the product and configuration implemented on the website.

tarteaucitron can manage the activation of Personalized Advertising according to the visitor’s choice when the service requires consent.

Managing Personalized Advertising with tarteaucitron

When Personalized Advertising is integrated through tarteaucitron, its activation is managed according to the visitor's consent choice. The service can therefore be loaded only when the corresponding permission has been granted and the visitor can later change this choice through the consent interface.

Cookies and storage used by Personalized Advertising

No cookie name is currently declared in the tarteaucitron integration for Personalized Advertising. This does not necessarily mean that the service processes no data or uses no other browser storage mechanism.

Configuring Personalized Advertising

Add the following code to your website after initializing tarteaucitron. Replace the example values with those provided by Personalized Advertising.

<script>
(tarteaucitron.job = tarteaucitron.job || []).push('gcmadsuserdata');
</script>

Code to remove

Default HTML code to remove from your website:


For a complete guide, read the documentation to install tarteaucitron.js.

Privacy information

For detailed information about the processing of data by Personalized Advertising, cookies and applicable retention periods, refer to the documentation or privacy policy published by the service provider:

Personalized Advertising privacy information

Frequently asked questions about Personalized Advertising

Does Personalized Advertising require consent?

Whether Personalized Advertising requires consent depends on its purpose and configuration. The tracking technologies used and Google’s documentation should be reviewed.

How does tarteaucitron block Personalized Advertising?

tarteaucitron controls the activation of Personalized Advertising according to the consent choice recorded for the visitor. The service code is triggered through tarteaucitron instead of being loaded independently from the consent manager.