Bing Ads Universal Event Tracking: GDPR, cookies and installation

Advertising
Consent-controlled integration
Bing Ads Universal Event Tracking
3 cookies listed ↗ Privacy policy
service bingads
19.2M
requests / 30 days

30.31% consent


Bing Ads Universal Event Tracking: advertising cookies and consent

Bing Ads Universal Event Tracking is used for advertising, conversion measurement or campaign personalisation. These purposes may involve tracking technologies used to measure or associate visitor behaviour.

Advertising trackers generally require prior consent. Integrating Bing Ads Universal Event Tracking with tarteaucitron makes it possible to control its activation according to the visitor’s choice.

Managing Bing Ads Universal Event Tracking with tarteaucitron

When Bing Ads Universal Event Tracking is integrated through tarteaucitron, its activation is managed according to the visitor's consent choice. The service can therefore be loaded only when the corresponding permission has been granted and the visitor can later change this choice through the consent interface.

Cookies and storage used by Bing Ads Universal Event Tracking

The current tarteaucitron integration declares 3 cookies associated with Bing Ads Universal Event Tracking:

  • _uetmsclkid
  • _uetvid
  • _uetsid

This list corresponds to the cookies currently declared in the tarteaucitron service definition. The service provider may change its technical implementation over time.

Configuring Bing Ads Universal Event Tracking

Add the following code to your website after initializing tarteaucitron. Replace the example values with those provided by Bing Ads Universal Event Tracking.

<script>
tarteaucitron.user.bingadsID = 'bingadsID';
(tarteaucitron.job = tarteaucitron.job || []).push('bingads');
</script>

Code to remove

Default HTML code to remove from your website:

<script>(function(w,d,t,r,u){var f,n,i;w[u]=w[u]||[],f=function(){var o={ti:"bingadsID"};o.q=w[u],w[u]=new UET(o),w[u].push("pageLoad")},n=d.createElement(t),n.src=r,n.async=1,n.onload=n.onreadystatechange=function(){var s=this.readyState;s&&s!=="loaded"&&s!=="complete"||(f(),n.onload=n.onreadystatechange=null)},i=d.getElementsByTagName(t)[0],i.parentNode.insertBefore(n,i)})(window,document,"script","//bat.bing.com/bat.js","uetq");</script>

For a complete guide, read the documentation to install tarteaucitron.js.

Privacy information

For detailed information about the processing of data by Bing Ads Universal Event Tracking, cookies and applicable retention periods, refer to the documentation or privacy policy published by the service provider:

Bing Ads Universal Event Tracking privacy information

Frequently asked questions about Bing Ads Universal Event Tracking

Does Bing Ads Universal Event Tracking require consent?

When used for advertising or conversion measurement, Bing Ads Universal Event Tracking generally requires prior consent when non-essential tracking technologies or advertising data are involved.

How does tarteaucitron block Bing Ads Universal Event Tracking?

tarteaucitron controls the activation of Bing Ads Universal Event Tracking according to the consent choice recorded for the visitor. The service code is triggered through tarteaucitron instead of being loaded independently from the consent manager.